Craigslist

Over the weekend, I read this excellent profile of Craig's List by Wired writer Gary Wolf. It's amazing just how powerful the site is despite its resistance to innovation. I don't think that there is any obvious investing lesson here. It is interesting to note how the site continues to be the leader in so many categories while steadfastly refusal to incorporate many of the innovations of the web that surfaced in the last ten years. What really sticks out to me about the company is that they are very much in touch with what their users want. Apparently, their users don't want all the bells and whistles. I think that giving customers what they want, while seemingly obvious, is actually a point that needs constant emphasis.